Start With the End Result
A grainy video on a computer screen gave me a much better education than the one I thought I was missing.
Read the tale →Technology · Products · Leadership
I've spent decades working where product strategy, technology, marketing, and human behavior meet. Today, I'm building Drodra—and a portfolio of practical software designed to make complicated moments simpler.

How I work
The strongest products start with the person, the business, and the outcome—not a technology looking for a use case.
My work connects strategy to execution: understanding the problem, choosing the right response, building what is missing, and learning from what happens in the real world.
Gary Tales
A few stories from a career spent around technology shifts, business problems, and the occasional accidental sake contest.
A grainy video on a computer screen gave me a much better education than the one I thought I was missing.
Read the tale →A dinner in Tokyo, an accidental sake contest, and eleven hours with a programmer's reference manual.
Read the tale →I did not set out to become a computer person. A customer simply handed us a problem that happened to need one.
Read the tale →What I'm building now
CompanyA software company focused on consequential consumer and small-business problems, with an operating model designed to turn learning into leverage.
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Live productA person-first career platform powered by Career Intelligence and Career Recovery.
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In developmentA practical path for small businesses to understand where technology, automation, integration, or purpose-built software can materially help.
Explore Main Street →